Brand Story
WHO WE ARE
At 3CE, we break the traditional beauty rules.
We were born in 2009 inside Seoul’s cult street-fashion label, Stylenanda.
Founded by a stylist, the brand was built to compose bold, wearable full looks, seamlessly
blending fashion and makeup which quickly became a signature across Seoul.
That strong fashion heritage still beats at the heart of everything we do today.
As the only Seoul-born makeup brand at L'Oréal, we offer a dynamic approach to beauty that
stands entirely on its own.
OUR DNA
Hot from Seoul_서울
Seoul’s fast and instinctive energy fuels us.
We do not follow trends. We feel the next one coming.
We then bring it to life through our own lens of fashion, color and creativity.
This is 3CE: born indie, now global. Always hot from Seoul.
fashion forward_
born from fashion, andlived as a lifestyle brand more than a beauty one.
made of color_
Asia’s leader in color makeup, consistently top ranked in eyes, lips and blush.
playfully creative_
indie at heart, always ready to twist what beauty can look like.
